The Cancer Institute NSW and BreastScreen NSW have launced a new $1.2 Million statewide advertising campaign to remind and encourge women aged 50-69 years to have a regular screeening mammogram.

Breast cancer is the most common cause of death from cancer in women in Australia and around one in eight will be diagnosed with breast cancer in their lifetime. The risk of developing breast cancer increases with age.

Early detection of breast cancer before it has a chance to spread is the most important factor determining a woman's survival and recovery from the disease. By screening every two years breast cancers are more likely to be found at an early stage where appropriate medical treatment can be provided.

The 'cherry and pea' television commercial, which emphasises the importance of early detection of breast cancer, is voiced by SBS news presenter Mary Kostakidis. The campaign runs from September and includes a range of resources.

For more information or to view campaign materials, please see below.

Resources available:

Media release (983KB)
Campaign poster (2208KB)
Mobile van poster (1963KB)
Bookmark (441KB)
Early detection is vital (1226KB)
It's time for your next screening mammogram (1570KB)
What happens after your screening mammogram (1437KB)
Your assessment clinic visit (1599KB)
Information for women with implants (1779KB)
I'M under 40. Is it time for a screening mammogram? (2056KB)
Campaign Q&A (192KB)

For more information or copies of resources please email Nirmala Pimenta at Nirmala.PIMENTA@cancerinstitute.org.au